As champions, we’re here to make a difference

Success comes when every member of the team is valued. At 9Round, our culture reflects our steadfast commitment to positive change.

Our culture

We meet people where they are, because we believe small steps can make a big impact. Our approach makes it simple, convenient and empowering for everybody to fit more fitness into their lives.

Our mission

We don’t just change bodies; we change lives. We make members stronger, physically and mentally, in 30 minutes. Our Franchise Owners are passionate about fitness and its ability to build confidence, strength and resilience.

Our values

Our Franchise Owners love people, fitness and our brand, and their values shine in every studio throughout the world. As part of our commitment, we embrace Kaizen, the Japanese philosophy of continuous improvement to create positive results.
Meet the 9Round Founders
Shannon The Cannon Hudson

Shannon “The Cannon” Hudson

Founder and CEO

Shannon “The Cannon” Hudson is the founder and CEO of 9Round Franchising, LLC, the world’s largest kickboxing fitness franchise. In early childhood, Hudson trained in martial arts, and went on to become an IKF Light Middleweight Kickboxing World Champion. Sparked by his love of the sport and his desire to make others stronger, he and his wife, Heather “The Hero,” developed the first 9Round studio in Greenville, SC. Since then, under Hudson’s leadership, 9Round has grown to more than 400 locations open and operating in 17 different countries around the world and has been received countless awards in the franchising and fitness industries. Hudson continues to be driven by his passion for creating business opportunities for others and impacting people’s health and fitness. Show more
Heather The Hero Hudson

Heather “The Hero” Hudson

Co-Founder and COO

Heather “The Hero” Hudson helped Shannon co-found 9Round in 2008. She is a black belt in Shotokan Karate with a lifelong passion for fitness and wellness. Her favorite part of the 9Round Fitness program is motivating beginners and advanced fitness levels in an uplifting group fitness environment. Heather supports the franchising company with a strong focus on communications to owners, marketing and the development of scalable systems for the 9Round owners. She especially enjoys supporting women through their fitness and business journeys and plans to author a book that delves into her philosophies on these topics in the near future. Show more
What goes into making a champion?

Hard work, nonstop passion and a commitment to helping others. Here’s our origin story.


First 9Round location opened in Greenville, South Carolina


9Round celebrates 100 locations open


9Round begins providing on-demand workouts that can be done anytime, anywhere


9Round operates hundreds of locations in 36 states and 17 countries.

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What it takes

Your next move

Ready to own a 9Round? See if you make the cut.


Find your territory

A groundbreaking franchise opportunity

Stake your claim before it’s too late.

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Let’s do this

We’re excited you’re interested in owning a 9Round franchise.

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